Bringing a company to market. Fast.
Succession Capital Alliance was born as a joint venture between A.I. Credit Company and Capital Management Strategies, founded by Julian Mosvesian.
Its mission was to address the void in the way insurance professionals, CPAs, and financial advisors understood and communicated the value of life insurance, particularly for high net worth individuals.
The challenge: Bring the new company to market in eight months or less.
The entity did not even have a name.
As the organization itself was being built and structured, Mark led the creation and articulation of the company's mission, vision and core values; developed and articulated its strategic position; created its marketing platform and all expressions of the brand story, including launch advertising, website, marketing materials, brand identity system... And its name.
Succession Capital was launched in six months.
