Who-Da-Thunk-It Facebook App
Dryer sheets? What's there to talk about?!
Actually, we found lots of people talking. In fact, there's a whole world of people who use Bounce sheets for purposes beyond the dryer. Moms stuff them inside the fingers of their kids' hockey gloves to keep them from stinking. Scuba divers wipe them on the inside of their wet suits to make it easier to get in and out. Women wipe the sheets on their panty hose to keep their skirts from clinging in winter.
At BigVoice, we created a social media campaign to help people share their ideas with others. At the center of the campaign was a Facebook application called the Who-Da-Thunk-It Machine.
Our goal was to mirror online the way people actually share ideas in real life. By building curation intelligence into the application, the user is able to instantly share ideas with friends who will find the information useful. For example, when someone submits an idea for auto care, the Who-Da-Thunk-It machine searches their social graph for friends who've indicated an interest in cars.
By enabling a user to quickly and easily share an idea with friends who find it relevant, Bounce avoids one of the most common social media pitfalls—unintentional spamming. Because what's compelling to one friend, can be junk to another.
