Never Stop Exploring
"Never Stop Exploring" was a complete rebranding of The North Face. From print ads to TV spots to the "Expeditions" documentary series Sam created, "Never Stop Exploring" redefined the company as more than a high-end manufacturer of outdoor gear and clothing, but as an exploration brand.
"The North Face Expeditions" was a five-part documentary series telling the story of team athletes exploring the far reaches of the planet. Hosted by Sting and using his music for the soundtrack, the series ran as a special presentation of NBC Sports and lives on in DVD and streaming video.
