Great, great group this summer. Here’s some feedback from the latest Killer Work alums (SVA ad school). They’ve graciously agreed to answer any questions you might have. And you can always reach me at firstname.lastname@example.org:
Killer Work helped me get outside of my comfort zone in terms of generating ideas and break outside the mold I felt I’d been stuck in.
My greatest takeaway from was if you’re not finding that ‘bone’, either dig deeper or move to a different spot in the yard and keep digging! What differed about this course is that it that focuses more on the actual process of generating ideas… this class really helped me to break out of the corner I had backed myself into, creatively.
Mark helped me to think differently about my approach to work, how to evaluate it more effectively, and how to keep going with ideas whatever they look like. No judging early on. He helped me discover what my creative process looks like and not to fight it, even if it means working at 3 am. His philosophy that every idea is worth exploring keeps the juices flowing. I learned that I need to pay big attention to my target audience and their desires. I am beginning to be able to evaluate my own work, which has always been a challenge. It was a privilege to share insights with Mark’s brilliant and keen mind. Many thanks!
Killer Work helped me create a process of thinking I did not have before. All I ever thought of were direct images. My greatest takeaway was identifying a new thought process. I was able to step back and see where I got caught up at certain points in my thinking. This course showed me how to find solutions to problems and to find a real emotional benefit, which I never thought of before in advertising.