For those deciding on a new advertising class at SVA, below is feedback from the Spring semester of Mark Burk’s Killer Work class. You’ll find more reviews by selecting “How To Do Killer Work” category.
Taking “Killer Work” was definitely a worthwhile investment of time and energy. While the class is described as a “how-to,” Mark recognizes that everyone has a different creative process. By working on each assignment and getting constructive feedback, you learn about YOUR process and what works best for you. Our class had students with a wide range of experience. It was interesting to see and hear all the different perspectives. I’d recommend this class to anyone who wants to hone their creative concepting skills.
Killer Work reaffirmed my passion for creative advertising. It helped me gain confidence in myself. The course helped me strengthen my thought process and identify what approaches work best for me. It was very helpful in outlining and examining the creative brainstorming process.
The focus of all my other classes was on the finished product. There was much less emphasis on creating work that held up well enough to become a campaign.
Killer Work helped me understand my own thought process. I realized that my process naturally drives me towards ideas in a counter-intuitive manner. Now that I know how that works, I approach my work in a more productive way!