Manhattan Mini Storage: Thank you Seth Meyer

   Here’s why I’m sharing this ad for Manhattan Mini Storage. I want to point out that we not only pull conceptual ideas from the culture around us, but we grab grammatical ones as well.

SVA Killer Work: Here’s a great tagline for Drop Stop

One of our assignments in SVA’s Killer Work this semester was Drop Stop, which was actually surprisingly difficult. Drop Stop is nothing more than a piece of foam that goes in between the seat and the

Snapple: A grand example of brand myopia

I saw this ad for Snapple on the New York subway. Snapple is pleading with New Yorkers to help the sell it to the rest of the country. It must seem ridiculous to any

SVA Killer Work advertising class student feedback Summer 2014

Howdy! Here’s some student feedback from the summer session of How To Do Killer Work advertising class at School of Visual Arts. The team — a fantastic gaggle of minds, energy and generosity towards

Digging for the Bone: How to Jumpstart Your Creative Thinking!

Want to spark your creative thinking? Need to develop a huge amount fresh, killer ideas as efficiently as possible? In ‘Digging for the Bone: How to Jumpstart Creative Thinking”, I reveal a non-linear technique

Laurin Sydney shows Kathy & Hoda backyard BBQ Wows!

Our lifestyle guru Laurin Sydney was on The Today Show Wednesday showing Kathy Lee and Hoda how to make pineapple trees and glowing cotton candy.  no one will notice if you burn the burgers!

SVA Killer Work advertising class student feedback Spring 2014

Howdy! Here is some student feedback from this Winter/Spring session’s School of Visual Arts Killer Work advertising class. They’ve generously agreed to include contact info if you’d like to ask a question. A fabulously

SVA Killer Work ad class student feedback Fall 2013

Here’s some feedback from the fabulous minds of Fall’s School of Visual Arts Killer Work advertising class. They’ve generously agreed to include contact info if you’d like to ask a question. You can also

Laurin Sydney welcomed Kathy Lee and Hoda to their new set yesterday

                  Yesterday Laurin Sydney did a ‘housewarming segment’ to welcome Kathy Lee and Hoda to their new set. Here’s the link for those who missed it.

2 brand communication secrets in “Baby Goat Plays With Huge Pig”

“Baby goat plays with huge pig!!!” is just about the cutest video on YouTube now. But there’s something in the video that’s not immediately apparent. It’s what makes the video funny. And in it